In the News

September 05,2002
Trebax Software Deploys AdCelerity at Wrangler

MORRISVILLE, N.C. --September 5, 2002-- Trebax Software, an innovator of business software solutions, announced today that it has successfully deployed AdCelerity for Wrangler, a wholly owned subsidiary of apparel manufacturer VF Corporation.

AdCelerity enables Wrangler to manage its comprehensive co-op advertising program via its Intranet site, and allows its more than 2,500 retailers nationwide to develop and approve customized advertisements online. This streamlined approach not only helps Wrangler track and monitor the use of co-op dollars, but also ensures the integrity of its brand.

"AdCelerity eliminates the need to design, produce and ship costly brochures and catalogs to update retailers on new ad logos and promotions," said Debbie Collier, marketing services manager at Wrangler, a division of VF Jeanswear. "With everything online, retailers can access the tools they need whenever they want, and we can provide retailers with more frequent updates."

"We are very proud and pleased to expand our relationship with Wrangler through the installation of AdCelerity," said George Lucas, co-founder and chief business officer of Trebax Software. "Their suggestions and feedback have been integral in helping us refine AdCelerity."

Designed to facilitate and expedite the traditional process of creating advertisements, AdCelerity lets retailers upload logos, import creative content and download images to generate print-ready ads reflecting the local market for use in newspapers, direct mailers and flyers.

Trebax can integrate and customize AdCelerity to most corporate sites in as little as 15 days and at half the cost of custom software. That means companies can start saving money and seeing increased revenues from ad hits in less time than it typically takes to design and implement a pure custom solution. For companies seeking an extensive advertising and marketing communications program, AdCelerity can be the first component of that program with the option to expand.

Wrangler Western Wear is available at over 2,500 Western specialty stores nationwide. For more information regarding the Wrangler family of products or to locate the Wrangler Western Wear retailer nearest you, visit www.wrangler.com.

About VF Corporation

VF Corporation is the world's largest apparel company and a leader in jeanswear, intimate apparel, playwear, workwear and daypacks. Its principal brands include Lee®, Wrangler®, Riders®, Rustler®, Vanity Fair®, Vassarette®, Bestform®, Lily of France®, Lee Sport®, Healthtex®, JanSport®, Eastpak®, Red Kap® and The North Face®.

About Trebax Software

Trebax Software bridges the gap between custom and packaged software by providing a framework clients can build on to meet their individual needs. Trebax enables customers to create and implement tailored e-business applications in less time and at a lower cost than pure custom software, and with more flexibility than pre-packaged products. Headquartered in Research Triangle Park, N.C., Trebax has a strong track record of helping companies improve efficiency and responsiveness. Trebax clients include Danzas, MercuryGate and VF Corp. (NYSE:VFC), Wrangler and Healthtex. For more information, please visit www.trebax.com.