In the News

October 08,2001
Trebax Software Launches AdCelerity, Creating New Standard for Generating Advertisements Online

MORRISVILLE, N.C. --October 8, 2001-- Trebax Software, a developer of business software solutions, today announced the launch of AdCelerity, a secure, online application that enables companies to manage co-op advertising programs via their Intranet or Internet site.

Designed to facilitate and expedite the traditional process of creating advertisements, AdCelerity integrates into a manufacturer's Web site and enables its retailers nationwide to download and customize ad copy and graphics. In just a few clicks they can upload logos and import creative content to generate print-ready ads reflecting the local market for use in newspapers, direct mailers and flyers. The product helps retailers avoid much of the difficult and time-consuming process of flipping through costly, bulky binders to find and paste together the right content and images.

"Corporations have struggled to make it easy for their franchises to participate in co-op advertising programs," said George Lucas, co-founder and chief business officer of Trebax Software. "With AdCelerity local branches can quickly generate and approve advertisements online, while manufacturers can be assured of brand integrity as well the increased use and streamlined tracking of co-op dollars." AdCelerity saves time and money for dealers and manufacturers alike, by eliminating materials and shipping costs as well as time in ad production, development and approval.

Trebax can integrate and customize AdCelerity to most corporate sites in as little as ten days and at half the cost of custom software. That means companies can start saving money and seeing increased revenues from ad hits in less time than it typically takes to design and implement a pure custom solution. For companies seeking an extensive advertising and marketing communications program, AdCelerity can be the first component of that program with the option to expand.

About Trebax Software

Trebax Software (www.trebax.com) headquarters is located in the Research Triangle Park area of North Carolina. Trebax tailored software solutions to bridge the gap between custom and packaged software, by establishing a framework that clients can expand to meet their individual needs. Trebax enables customers to create and implement applications in less time, with cost than pure custom software, and more flexibility than pre-packaged products. Trebax has a record of helping companies in the advertising, pharmaceutical, telecommunications, transportation and apparel industries stay competitive in their marketplaces. Trebax clients include Danzas, MercuryGate and VF Corp. (NYSE:VFC), as well as a number of its wholly owned subsidiaries such as Wrangler and Healthtex.